Media Training

From Actors, artists, celebrities and executives, Eric trains everyone from beginners to seasoned veterans. Whether they want to better explain and talk about their projects,  need help discussing recent news about themselves, or want to learn how to broach difficult subjects that have the potential to provoke strong public opinion, Eric works with his clients to craft answers to all of these types of questions.

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Media training can be done one-on-one with Eric, which is sometimes desirable for discretionary reasons or budget.  In these sessions, sample interviews are run with the client and filmed on an iPad for evaluation.  For some , Eric will suggest a mock-junket at a hotel like the Four Seasons, where a full production camera and crew are utilized to recreate the environment faced on a junket day. This is especially helpful for newcomers that might have a big studio film coming up, or even an experienced pro that wants to overcome anxiety. In short, preparation with a professional will undoubtedly boost one's confidence.

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Media training sessions can be as little as 2 hours (for someone who wants to be coached through a very specific issue), and up to 8 hours (to help refine and promote project messaging).  For newcomers, two 4-hour days are typically recommended.  Fees vary based on time, location, the type of training employed, etc. Please email us to discuss your unique training needs! We'd be happy to provide a quote!

 

Messaging 

While many studios give actors talking points, and for some that’s enough, for others it takes some coaching to figure out how to nail this messaging. If a movie, TV show, or campaign has nuanced elements or a complicated plot, for example,  Eric will meet with the marketing and PR teams from the Studio, Network, etc. to align with their narrative. He'll prioritize what they want to sell, identify pitfalls to be avoided, and determine other prerogatives. Then he'll sit down with the talent and work out solutions in order to ready them to meet the press. The goal is to empower clients to handle questions in their own voice, without sounding like they've memorized talking points.